The 2012 DAKAR is here and with Millions of people lining the course and with over a Billion watching on TV, it is the largest rally race in the world!

Dec 30th, 2011

JCR/Honda's own Quinn Cody is set to make his second pass at the DAKAR. In his first attempt he took home Rookie of the year honors and showed the field he was a serious competitor. Fast forward 365 days and he is a more prepared and experienced racer. But perhaps the biggest advancement is in the bike category. The JCR/Honda trio of Eric Siraton, Johnny Campbell and Quinn Cody himself have all worked hard to test and develop a bike that is not only competitive but a clear advantage. With the help of HT Rally Raid the bike Quinn will be riding is nothing short of amazing! What's being referred to around the shop as the Honda CRF450”DAKAR”X! Photos of the bike build are available on the JCR/Honda Facebook www.Facebook.com/JCRHonda

The DAKAR will start on January 1st 2012 and will conclude on January 15th. The DAKAR will see over 50 nationalities participating this year and has raced thru 27 different countries since its inception including the 2012 addition of Peru. More impressive than the vast terrain the DAKAR has raced on throughout the years is the amount of media attention the DAKAR receives each year. It is in the truest sense of the word a global phenomenon. With over 5 million people lining the course and with a billion in TV viewership it is the largest rally race in the world.

The DAKAR provides a consistently updated YouTube channel stocked full of great videos with over 10 million views. www.youtube.com/user/dakar/featured

Here are some of the hot spots on the web for DAKAR info. www.DAKAR.com www.JCRHonda.com www.AdvRider.com www.Race-Dezert.com www.PlanetRobby.com

Johnny Campbell will be riding alongside Robby Gordon in the truck division. We will have more information for you from Quinn and Johnny as the race gets underway

US TV:1:30am eastern time daily from Jan 1-15 on NBC Sports Network (Versus becomes NBC Sports Network on Jan 2).

1,200: the estimated total hours of Dakar footage broadcast by TV channels from all over the world (based on 2011 data).

260: the number of journalists following the entire rally, with 1,800 accredited members of the media (technicians, consultants, occasional visitors, etc.)

5 million: the number of spectators who came to see the Dakar start, finish or pass by in 2011, in Argentina and Chile.

2012: Marks the 33rd running of the mighty DAKAR rally the mother of all rally races. The rally was founded by Thierry Sabine and is operated by the ASO organization the same group that manages the Tour de France.

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